Research: Saw 3D

SAW 3D

Saw 3D is released on the 29th October 2010, it is directed by Kevin Greutert who also directed Saw, Saw 2 and Saw 3. He also directed the well known film Donnie Darko. The Saw films have a horror mystery genre as there is a lot of tension of how they will be killed and if they will be killed. The film has been rated as an 18 in the UK.

There are 4 different posters advertising the film each of them including different taglines which are:
1. The Traps Come Alive
2. In Mind-Blowing 3D
3. In Heart-Pounding 3D
4. In eye-popping 3D

The story line of the Saw films are about a man called John who speaks to the hostages through a puppet who appears on a screen through a video take or audio, where they have been captured called Jigsaw.

The survivors from previous Saw films gather to seek advice from a self-help guru and also a survivor, Bobby Dagen whose dark secrets are revealed creating new terror within the group causing them all sorts of trouble.
The trailer attracts the audience as it gets the audience’s attention by capturing the main part of different scenes of the characters being chained up etc building the tension of what will happen next. The shots end when the traps set for the characters are activated, questioning whether or not they make it out alive and quickly moving onto the next shot so it is fast and snappy.
The use of the crowd building around the glass building at the beginning of the trailer could be metaphorically saying that the film is eye catching and there will be big audiences to see this film.

The music starts of with gonging sound of a clock. Sound affects start off slowly then when captives are shown it picks up pace, sharp pounding sounds, music becomes more intense nearer the end then slows down at the end. Pace starts to pick up half way through the trailer when all the action begins to happen. The narrative involves you within the story.

Long shots start off the trailer but then when two characters chained up are shown the pace quickens. The shots are longer until something begins to happen to the characters, then the pace quickens once again.
Flash shots are mainly used in the trailer to show the distress of the characters in the scenes.
There is a lot rapid editing within the trailer which lets the viewer catch a lot of the action and understand what the film is about. This creates an increasing heart rate therefore a greater feeling of excitement.

The colours used in the trailer represent the film as there are dark colours used to show the uneasiness of the film. It causes anxiety on the audience as they don’t know what will happen.
The excitement starts as soon as there first main characters are shown strapped to the blades as it motivates the viewer to continue to watch to see what may happen next.

The trailer attracts the audience as it catches their attention from start to finish. The narrative and text add to the fear. The target audience is for people who have enjoyed watching the previous Saw films and people who enjoy scary, horror, thriller, jerky and gory films.
The clips used are typical of this particular trailer, the use of blades, blood, gore, chains, rusty metal etc. the viewer knows that it will be a scary trailer from the music, lighting as all scenes are in darkness apart from the first scene as it is in daylight. It is as though the trailer works its way through the day, Sunlight to night time.